The modern digital world amazes us with its creativity and the number of various opportunities for self-realization in it. It is no secret that the first and main tool for interacting with a potential client is the website. Of course, the types of sites can differ depending on the purpose for which they were created. However, if we are talking about quick and effective conversion of visitors, whether it is a purchase or a subscription, we advise you to pay attention to the landing page.
A landing page is a small, one-page site that calls on the client to take a specific action. We want to emphasize one of the important points – landing pages are created only for advertising. Through it, the target audience gets to the site. For example, to make a purchase of a product or subscribe to a newsletter. It depends on the purpose and niche for which it was created. Technically, a landing page is not difficult to develop, if you compare it with a multipage site, but still, to create it, you need to have certain knowledge.
Landing pages are a fairly important part of many marketing strategies, as they allow you to focus the audience’s attention on the key offer and minimize distractions. But we want to emphasize one important factor: for your landing page to work well and bring you the desired results, it must be done correctly. An unclear page appearance or thoughtless placement of elements, too much text, or unsuccessful calls to action can significantly reduce your chances of a successful sale.
In this article, we want to tell you the key points related to creating an effective landing page. Thus, at the end, you will gain knowledge on how to make an effective one-page website.
Landing page main goals
A single-page website is a powerful marketing tool that can often help businesses achieve specific goals. Goals can vary, but the specific goal is the same – the user who lands on your landing page must take a targeted action.
Selling goods or services
- One of the most common tasks of a landing page is to sell a product or service. Of course, it can be both a physical product and a digital product. For example, you want to sell equipment, or a course on time management. Your main task will be to correctly present the necessary information and then, regardless of what exactly you offer, the person who got to the page will be interested in your offer.
Lead generation
- If you set yourself the goal of collecting as many contacts of users who are interested in your product as possible, then the landing page can perfectly cope with this task. It can work as a kind of form in which you can indicate only the most necessary information. In this case, a well-aimed call to action and an offer of a free bonus can work well.
Registration for events
- A variety of events decorate our everyday lives, but in order to get to them, in most cases you need to register. It is logical that for one-time events, about which only key information needs to be reported, no one will be engaged in creating sites with numerous pages. As a result, landing pages become an ideal solution. They can place all the necessary information about the event, place, program, and even the registration window itself. This is very convenient and cost-effective.
Collecting subscriptions
- More and more companies are appearing on the market that actively use e-mail marketing or chatbots. A one-page site can help collect information about customers, which can later be used in an e-mail marketing strategy. Thus, you will have another channel to increase your sales.
Launching a new product or focusing on an existing one
- The success of a company’s new product is always accompanied by a well-thought-out marketing strategy. If you aim to create a kind of “hype” around a new product, you can use a landing page. Of course, you need to work hard on its content so that the client has a desire to immediately purchase the offered product. We would also like to emphasize that a one-page website can also be created for a product that you want to keep in the TOP of sales. In this way, you can show that your specific product has exceptional advantages in the market.
Presentation of applications
- If your company develops cool applications, then a landing page is simply a must-have for their presentation. You can concisely and meaningfully describe all the advantages and functions of the product you offer. You can also immediately place a download button on a one-page website. This way, you will collect all the key information in one place and immediately offer a call to action.
Landing page creation tips
Goal
Firstly, you need to decide on the goal of your one-page site. Think about what you want to get from its creation. This way, you will be able to choose the direction in which you need to move and determine the optimal strategy for yourself. It may seem that this point is quite logical and understandable, but it is precisely from a clear understanding of your own goals that the further result depends.
Landing page layout
The landing page layout is a very important part of it. The quality of it determines the further success. The images should be relevant and high-quality so that the potential client understands that they are being offered a quality product. We recommend contacting specialists, because they will definitely be able to implement everything correctly and in accordance with your request. If you are looking for a reliable company, then our SELECTOR.SPACE team will be happy to help you with this. We have over 6 years of experience in the market and many successfully implemented projects.
Content
Let’s talk a little more about the content. The content of the page should be meaningful and concise. It is important to create a relevant headline that will comprehensively make it clear what exactly you are offering. The product description should be relevant and short, but at the same time with all the important information. It can be difficult to keep users’ attention, so if you use complex and long texts, it is unlikely that they will read them. People are important to basic information.
Information placement
The placement of information is no less important than the information itself. Make sure that you use the space on your one-page website wisely. It is better to place the product description and call to action closer to the header of the site so that the potential client immediately sees the important information. It would be a good idea to think about the priority of information. Of course, you do not need to set a goal to place everything on the screen immediately after the header, because it is important to interest the user so that he scrolls further out of curiosity about the offered product.
Landing page design
Landing page design is very important, because they attract attention. Images should be relevant and high-quality so that the potential client understands that he is offered a quality product. We do not reject the fact that visual elements make a first impression faster than text.
Attractive offers
Attractive offers will be another advantage for you. People are always interested in useful information or a service for which they do not have to pay money. For example, it can be a discount code in exchange for an email address, or a PDF with interesting and useful information. But it is important to remember that an attractive offer must be relevant to the product you are offering.
Call to action
We have come to an important element of each landing page, namely the call to action. It must be clear, concise and noticeable so that the potential client pays attention to it. You can use words that will inspire and encourage action. Also remember about the font, it should be well readable and consistent with the rest of the font used on the page. Of course, do not forget about the form to fill out, because this element is also no less important.
Testing the landing page
Testing will be the final point on our list. Once you have created a landing page, and it meets all your expectations, it is important to test it. This will help you understand whether a single-page site is working well, whether it loads for both desktop and mobile versions, whether the speed indicators are normal, and other important factors.
Create a landing page with SELECTOR.SPACE
A landing page is definitely worth your attention, as it is an indispensable tool in marketing strategies. The main thing for you is to clearly understand what kind of one-page site you want and clearly describe your request to the company that will create it. If you contact us, we guarantee you the best result and fruitful cooperation.
Contact us – we will be happy to help you and provide advice. And our team also provides other services, such as website development, website design, website optimization, and much more. More interesting publications on our blog. Contact us at +38 066 389 02 24, +38 096 81 00 132 or office@selector.space.