A large-scale March update from Google shook all website owners. Google’s March 2024 update aimed at reducing low-quality content on the Internet and minimizing the use of AI in copy writing and content creation. The developers note that the March update is more complex than the usual major updates. The main rating systems improved and perfected. Selected activities improved the content of websites. Preventing misinformation of users and minimizing inaccurate information generated by artificial intelligence. The Google update may affect the visibility of your site depending on the content of the content you publish.
Key points of the Google update March 2024
Content generated by artificial intelligence systems: Google’s new update provided improvements to its algorithms, which in turn improved the recognition of AI-generated content. With this, they emphasized the quality and uniqueness of the publications. Content that does not meet these standards has decreased in the ranking of search engines.
Quality of content: The content you publish should be reliable, authoritative and expert. If the content is reliable and of high quality, it will have an advantage.
Good user experience: Sites that stand out for their brevity, page loading speed and adaptation to any gadget get higher ratings. It is important that your site is easy to use and satisfying users.
Back links: Now the main requirement for back links is quality and relevance, not quantity. Аuthoritative back links are also important.
Structured data: It is important to use structured data correctly, because it will bring positive consequences for the website.
Spam and abuse of content: You should not create content purely for the purpose of increasing search rankings. After all, the website is subject to fines.
Local SEO tweaks: To improve local search, changes were made to the local search algorithm.. This improved the accuracy of local search results.
Content: The information you offer should be fresh and updated regularly, especially if it is trending or new.
Google algorithms update March 2024
Google March 2024 Update Algorithms are updated on a regular basis, which affects the traffic and ranking of websites in search engines, so this would reduce useless content in search by 40%, but the figures reached 45%. Measures are aimed at improving the quality of search results.
Google updated the classifier for the useful content system and it was included in the main March update. The update has become more difficult and may cause fluctuations in the rating. All measures of the Google update March 2024 are aimed at improving interaction with users and increasing the quality of content. Now on the Internet, a large amount of website content is generated by artificial intelligence and does not have such high-quality writing that can be created by a person.
Removal of AI content from Google
Google prefers quality content that will meet the user’s request and will be able to provide quality information. Recently, it is possible to notice an increase in generated content on websites, which has made the work of content creators much easier. But this does not mean that all the generated material meets the quality standards that Google has been carefully working on for years. The generated text from artificial intelligence can turn out to be superficial, so you should not abuse it, because it can negatively affect your website
Google representatives noticed that such content fills the Internet and displays content that does not bring enough value to the user, does not satisfy the search query, which in turn causes poor interaction with users. It is important for Google that the content that users are looking for meets the uniqueness and truthfulness, if the content does not meet these requirements, then the site is subject to sanctions.
To prevent further distribution of such content, Google released an update that affects the visibility of the site in search engine rankings. If the content of your website is mostly artificial intelligence content, the site will be deindexed.
How to avoid removing the site from Google?
You need to reevaluate the quality of your website’s content, investigate whether your content meets Google’s quality requirements. Evaluate the original content of your website to see if it contains research and evidence for the information provided. Are the topics you have chosen comprehensively and provide new ideas and suggestions.
Also adjust your content plan for the future so that it is as unique as possible and written by a real person. Stick to your chosen purpose of blogging, what you want to convey to people and what information you want to bring to the masses.
Fill your website with high-quality and detailed information targeted at the target audience. Strive for more and develop your writing skills.
Impact of Google Update March 2024 on SEO
- Degradation of low-quality content: Content generated by artificial intelligence or that is not useful for users affects the drop of the site in search engine rankings.
- Valuable Content: A site with quality, useful and informative content has a greater advantage.
- Users: Google is committed to ensuring that users have access to reliable and original content. It is important that users have a positive experience.
Website owners have felt the impact of the Google update, as the algorithm update is more complex and has led to fluctuations in rankings. Large-scale abuse of website content, classified as search spam.
Google has improved its core ranking systems so that people come across useful content as a result of searches. The update improved Google’s understanding of which pages are publishing quality and useful content.
The impact of an algorithm update on SEO
Ranking of the website: If the algorithms have changed, the ranking of your site will also change. Google has set new requirements and improved the old ones, because if your content meets the requirements on the positive side, then the site will be optimized in search engines, if not, then the site will fall in the ranking
Quality of information: The update will increase useful and high-quality information on the Internet. If the content of your website does not meet the standards and does not carry any uniqueness, benefit and informativeness, your site will fall in the ranking.
Penalties from Google
Google has focused its efforts on identifying non-useful content and removing it from search engine results. This is a kind of penalty, because if your website could be found by keywords before the update, but not after deindexing, then you have come under the sanctions of the update.
There is a decrease in the ranking, because if the information you provide is not verified and of high quality, you will find yourself in lower positions in the search ranking. Also, users will not see your website and thus traffic will decrease.
A decrease in conversion, which will not be inevitable, can lead to a drop in sales and a decrease in orders for services or goods.
How to avoid penalties from Google’s March 2024 update
- Create high-quality, accurate and verified content that will meet the needs of users.
- Update the content on a regular basis. Google sees that the website is active and provides fresh and relevant information.
- Take care of a positive user experience, adjust the site for all gadgets and make the navigation system accessible.
- Track website analytics to have a clear understanding of what’s working and what’s not.
Content optimization for Google
Content
Create content that meets the needs of your target audience. Provide quality and verified information, with links to sources. Do not publish texts that have a lot of words, but have absolutely no value for users. Focus on your target audience and their needs. The content should educate and inform, benefit and be comprehensive according to its topic.
Keywords
Use keywords when writing texts. First, research which keywords your audience uses most often to search, and then include them in your texts. You shouldn’t do it artificially and create spam, it should happen naturally and correspond to the topics you have chosen.
Сonvenience of the site
It is important to create a convenient website, to think it through so that users can easily navigate it. Make sure that the pages load quickly and clearly, the transitions between them are clear and concise to use. So that the necessary information can be found without a lot of effort and it is displayed well on any device.
Update
Do not forget to regularly update the content so that it is clear that the blog is active and developing. Follow the latest news and trends, keeping up with your competitors. Create relevant and unique content, targeting user demand. Regularity is very important for a blog, because users want to receive fresh information, and Google needs to see that the site is active and provides quality and valuable information.
Everything is modernized, changed and improved, so it is important to be able to adapt. The March 2024 Google Update pushed us to evolve and change. Made us reconsider our attitude to content creation and publication. Of course, it is difficult to recover if an update affected your site, but it is possible. It is worth making an effort and reassessing your strategy and approach to website management. Do not give up and work for change and improvement, because this is important.
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