Technical SEO optimization with WebSite Auditor

When launching a new website, you may face serious threats to SEO success. These are technical problems such as: inaccessible pages, performance issues, etc. They drive away visitors. WebSite Auditor can be the right solution for comprehensive SEO optimization. Instead of relying on generic crawling tools that generate overwhelming error lists, the platform offers the functionality of a technical analysis partner, taking complex data and transforming it into clear and easily accessible information.

Let’s start with intelligence: scanning that “understands”

The first impression of WSA is flexibility. If you need to:

• To look behind the “forbidden” robots.txt? (Expert settings, for internal diagnostics, this is sometimes critical).
• See the site through the eyes of Googlebot or another bot? Choose the right agent. This is not an imitation, it is an understanding of what the search engine sees.
• Check only key landing pages or a new section? List Mode is your friend. Don’t waste time on everything.
• Don’t want to overwhelm a troublesome old server? Limit requests. It’s not just a feature, it’s an etiquette.
• Do you want to view an AJAX or React website as if it were a real user? To Execute JavaScript, be sure to check this box. Modern websites require a modern approach.
• Analyze a website with subdomains or a single subdomain? It’s easy. Either together or separately, specify the URL.
• Want to look into the password section? Crawl password-protected sites solves this problem. Useful for test environments or admin areas.

This flexibility means that you don’t adapt to the tool, but the tool works for your tasks. This is no longer “start-scan-wait”, but targeted exploration.

Technical health: don’t treat the symptoms, find the disease

This is where WSA proves to be a true diagnostic tool. It’s not just a list of errors. It’s a system that helps you understand your priorities.

Core Web Vitals (CWV) are key indicators of real user experience, not just numerical data to be ignored. WebSite Auditor (WSA) analyzes your site and clearly and accurately shows you which specific pages are underperforming in terms of essential CWV metrics, LCP (loading speed), FID (responsiveness), and CLS (visual stability). You can find this crucial information in the “Site Audit” section of WSA, in the report dedicated to speed (“Page Speed”). After Google’s algorithm updates, this has become a fundamental requirement. Low CWV means declining rankings and loss of users. It’s a serious matter.

Even if you have already identified pages with 4xx/5xx errors, WSA shows you why these issues are critical for SEO and business:

• They block Google from indexing pages,
• They waste crawl budget,
• They interrupt the user journey, killing conversions.

You can find this strategic analysis in Site Audit and then under Indexing and craw lability, not among the simple technical reports.

Redirects are useful when used well, harmful when used poorly

The 301 (permanent) redirect is correct, but long chains (e.g., 5 redirects in a row) create problems: you can find this strategic analysis in Site Audit and then under Indexing and craw lability, not among the simple technical reports.

A 301 (permanent) redirect is correct, but long chains (e.g., 5 redirects in a row) create problems:

• They slow down page loading,
• They damage the ‘SEO strength’ transmitted to the final pages.

With WebSite Auditor (WSA):

• Find all redirects in the path: Site Audit > Redirects
• Serious errors: pages with multiple canonical tags (which send conflicting signals to Google). You can find them in Site Audit > Encoding

Immediately identify long chains (those that damage performance and SEO). Find Meta Refreshes (obsolete techniques to be eliminated). Canonical tags are used to combat duplicate content, but they must be set up perfectly. It is not enough to just insert them: if they are incorrect or conflicting, they confuse search engines.

Structure and links: SEO optimization with WebSite Auditor

A strong website is a strong frame. WSA helps to build or repair it.

• Visualization of the structure (Site Structure > Visualization): this is not just a picture. This is your opportunity to see the site as a whole. Find “orphans” (Orphan Pages, turn on Look for orphan pages when crawling, see Pages) that no one knows, identify gaps in the listing logic. Without it, it’s like building a house without a blueprint.
• Broken links: WSA finds them everywhere (Site Audit > Links). But the main thing is that you can check links even for one specific page (Pages > Links & technical factors). It is extremely convenient for local edits.
• Where does the power go? A complete list of external dofollow links (Site Audit > Links) to control the “liquid”.
• Detail is power: click on any link in the detailed view of the page and get the status, anchor, and attribute (nofollow/dofollow). Ideal for analyzing the quality of listings or the work of contractors.
• Click depth (Pages > Click Depth column): pages deeper than 4 clicks are a risk of not being found by either the user or the robot. Find them and raise them in the site structure.
• Spam signals: pages with more than 100 outbound links (Site Audit > Links > Pages with excessive number of links)? Maybe you should optimize them?

SEO optimization with WebSite Auditor in the form of content

Content is the foundation. But you need to not only create it, but also take care of it.

• Thin content: looking for pages with <300 words? Sort by Word Count in Pages. You can’t build SEO website promotion on this. It’s not just SEO, it’s user experience.
• Images: broken? Without alt? WSA will catch it (Site Audit > Images). Alt is not a formality, it is accessibility and SEO.
• Powerful search (Custom Search in Pages): looking for all occurrences of a phrase, code snippet, or tag across the site? In seconds. Indispensable for large-scale projects.
• Huge pages (Site Audit > Encoding): slow to load? Find and optimize them.
• Structured data: check the presence and type of Schema.org markup (Pages > Open graph & structured data markup > Structured Data Markup). This is your ticket to rich snippets!
• When was the last time Google read your pages? Pages > Update Pages > Search Engine Cache Dates, if the date is old, it’s an alarm signal about indexing or updating problems. So you should check the relevant pages and submit them for indexing immediately.

First impression: what users and search engines see

Snippets are your business card in search. WSA will help you polish it up.

• Duplicate titles/meta descriptions (Site Audit > On-page > Duplicate titles/meta descriptions): a direct road to destruction. Find them and fix them.
• Excessive length: URL >115 characters? Are titles/descriptions too long? WSA will tell you (Site Audit > URLs, Site Audit > On-page). Brevity = clickability.
• Empty tags: pages without titles or descriptions (Site Audit > On-page)? A missed opportunity to tell the target information of the page when it is viewed in search engines by potential customers.
• Open Graph: make sure the link looks attractive on social media (Pages > Open graph tab…).

SEO optimization with WebSite Auditor: Robots.txt and Sitemap.xml

Without them, it’s complete chaos.

• Do you have them? Are they correct? (Site Audit > Indexing). This is the first thing you need to check before launching your site!
• Easy editing: create robots.txt right in the interface (Website Tools > Robots.txt). Generate/customize a Sitemap (Website Tools > Sitemap). No headaches.

Multilingualism and hreflang: don’t forget the international audience

If you are targeting several countries/languages, this will be a must-have.

• Language versions: auto-detection (Site Audit > Localization > Language Versions).
• Hreflang: find pages with hreflang elements and, most importantly, check for implementation errors. One mistake here and indexing goes awry.

Measuring success: numbers are your allies

Without metrics, search engine optimization is shooting in the dark.

• Google Analytics: turn it on (Preferences > Google Analytics). You can see visits, bounces, sessions at the level of individual pages (Pages > Page traffic). This means you can see what really works.
• Organic keywords: analyze what brings traffic (after updating Organic search in Page traffic).
• Page Authority: evaluate the strength of the page according to the Moz scale (requires an API key, Preferences > Moz API). Useful for prioritization.

SEO optimization with WebSite Auditor: where conversions are born

1. Landing pages, categories, top articles require a special approach. Page Audit is your scalpel.
   SEO optimization for queries: enter the keys, get an assessment of content relevance, density, use in headings/alt + specific recommendations (Page Audit > Content Audit).
2. Competitor analysis: see how the top 10 search results are doing with their pages (Content Audit > Competitors tab). Adopt the best!
3. Mobile friendliness: a quick check (Page Audit > Technical Audit > Mobile friendly). It is a must nowadays.
4. Speed (CWV): check for mobile and desktop versions (Technical Audit). Find the bottlenecks.
5. TF-IDF analysis (Page Audit > TF-IDF): a powerful way to find relevant keywords and topics that competitors are really writing about. Expand the semantic core.

On-the-fly optimization: if you see a problem, fix it

This is where WSA becomes a real working tool, not just an analyst.

• Built-in editor (Page Audit > Content Editor): change text, headings, meta tags right in the interface. See how your page’s SEO score changes in real time. Uninterrupted workflow. Ideal after the first iterations of development.
• Snippet preview: imagine how the page will look like in the SERPs after your edits.
• Export recommendations (Download PDF): make a clear PDF for a copywriter or developer. Clear specifications mean fewer mistakes.
• Keyword Mapping (Page Audit > Keyword Map): strategically assign keywords to pages. The basis for systematic promotion without internal competition.

Reports and automation: saves time and keeps you on top of your game

Work never ends. WSA helps you stay efficient.

• Domain strength: for an initial assessment, it’s just right.
• Professional reports: generate PDF/HTML/Word reports of any complexity. Add a logo, select the sections you need. For agencies, this is an indispensable feature for clients.
• Automation (Preferences > Schedule Tasks & Alerts): set up regular technical audits. Receive emails about critical errors (404, 500, etc.). This is your insurance against a sudden drop in positions due to technical problems. It used to take a lot of time, but now it’s all done.

In conclusion: why SEO optimization with WebSite Auditor has become a permanent part of our arsenal

We, as an experienced SELECTOR.SPACE team, are not fans of specific tools. We’re fans of results. And WebSite Auditor gives us something important: confidence.

It’s one of those tools that dramatically speeds up and deepens your technical and on-page SEO work. Use it not as a scanner, but as a partner. Regularly analyze your site, test it, optimize. And then your sites will not just exist on the Internet, but will win their place in the top.

Do you want to order website promotion or buy a website that is already ready? Our specialists have extensive experience and understanding of all the important factors. Don’t hesitate to contact us, we will be happy to help you and provide advice. Find more interesting posts in our blog. You can contact our digital agency by calling 066 389 02 24, 096 81 00 132, or emailing office@selector.space.

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