{"id":894,"date":"2025-10-08T05:21:10","date_gmt":"2025-10-08T02:21:10","guid":{"rendered":"https:\/\/blog.selector.space\/en\/?p=894"},"modified":"2025-11-06T18:02:52","modified_gmt":"2025-11-06T16:02:52","slug":"why-use-clarity","status":"publish","type":"post","link":"https:\/\/blog.selector.space\/en\/why-use-clarity\/","title":{"rendered":"Reasons to use Clarity?"},"content":{"rendered":"\n

Have you ever wondered what people are doing on your website? No? Well, you should. That’s where you’ll find a wealth of answers to your questions. For example, you can see how many times users clicked on the \u201cBuy\u201d button. But do you know how many people scrolled down to that button, thought about it, and then simply closed the tab? Have you seen how visitors move their cursor around the screen, trying to find what they need? That’s exactly what Microsoft Clarity is for.<\/p>\n\n\n\n

Clarity is not just another analytics tool. It’s your personal detective that lets you see your website<\/a> through the eyes of your customers. Forget about graphs and numbers for a moment. Imagine that you can sit behind every visitor and watch their actions. That’s exactly what it does.<\/p>\n\n\n\n

What is Clarity, and what is it not?<\/h2>\n\n\n
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\"Clarity<\/figure>\n<\/div>\n\n\n

Simply put, a website is not just a business card or a store; it is a living organism that interacts with people. Clarity is a free tool from Microsoft that records user visits and shows them to you in the form of session recordings and aggregated heatmaps.<\/p>\n\n\n\n

Let’s take a closer look. Clarity does not replace Google Analytics. They complement each other perfectly. Analytics answers the question \u201cWhat happened?\u201d, while Clarity explains \u201cWhy it happened?\u201d.<\/p>\n\n\n\n

Two analytics tools: session recordings and heat maps<\/h2>\n\n\n
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\"People<\/figure>\n<\/div>\n\n\n